I have become fascinated by conservation communication campaigns. One of my current favorites is in honor of the National Park Service’s 100 Year Anniversary, and is known simply as #FindYourPark. When many people think “NationalContinue reading
Tag: findyourpark
The Success of the #OptOutside Movement
REI’s #OptOutside hashtag was used over 37,000 times on Twitter and over 270,000 on Facebook. Did you #OptOutside?