THEGREENGROK

GE Is on a Coal-Beautification Mission


by Bill Chameides | March 4th, 2010
posted by Erica Rowell (Editor)

Permalink | 1 comment

Checking methane levels at a coal mine in Pound, Virginia — taken during an Enhanced Coal Workers’ Health Surveillance Program (black lung screening) survey. (Source: CDC’s National Institute for Occupational Safety and Health)

General Electric is “changing the perception of coal energy in America.” It’s clean — and sexy. Just watch this TV ad.

Here’s the problem: you’ve got lots of coal in the ground that you want to use to generate electricity and profits. But coal has a reputation for being dirty and causing tons of pollution. So what do you do?

Brought to You by …

Tap that Ecomagination — the sustainability initiative of GE, whose corporate motto is “imagination at work” — and give coal a clean, sexy makeover. The message: today’s coal is not dirty — it’s cleaner, even plain old clean. And coal dust? That’s apparently the stuff that beautiful people love slathered all over their sweaty bodies. Stay with me.

Do your kids like video games? Well, there’s an online game all about clean coal waiting for them here.

‘Blueprint for a Better World’

Clean Coal ad by GE

What about nature scenes? Don’t they make you feel invigorated? How about the one above? Kind of makes me want to climb every mountain and ford every stream ’til I find a barge full of coal.

‘Harnessing the Power of Coal Is Looking More Beautiful Every Day’

But for the ultimate in the selling of clean coal to America, check out GE’s television spot from 2005, the year the company brought Ecomagination to life.

Why pay outrageous fees for a sports club when you can hang out with scantily clad babes and studs as a coal miner?

I guess that’s what John Denver must have been thinking when he sang about West Virginia and his mountain mama.

Why can I never find a pick ax and a hard hat when I need one?

For the Other Side of the Coal Issue

Just a few of many to choose from:

Coal miner in Colorado performing spirometry, testing for black lung disease. (Source: CDC’s National Institute for Occupational Safety and Health)

filed under: coal, faculty, health, pollution
and: , , , ,

1 Comment

All comments are moderated and limited to 275 words. Your e-mail address is never displayed. Read our Comment Guidelines for more details.

  1. MattN
    Mar 13, 2010

    You cannot just ignore a 300+ year supply of energy. You just can’t….

©2015 Nicholas School of the Environment at Duke University | Box 90328 | Durham, NC 27708
how to contact us > | login to the site > | site disclaimers >

footer nav stuff