In environmental communications, content creation is essential. But so is investing time and energy in good old fashioned PR to get the reach you want.
Over two Saturdays in October, Erika Zambello (MEM’15) was in charge of water touch tanks in back-to-back outdoor festivals. The experience was much more than she anticipated.
Though field trips are time-consuming and can be expensive, they provide a window into an environmental world that many kids have never experienced before.