In environmental communications, content creation is essential. But so is investing time and energy in good old fashioned PR to get the reach you want.
I’m a huge proponent of being a life-long learner, especially in our environmental field. I took as many classes as I could at the Nicholas School, but still I feel there remains so much more to learn.
Though field trips are time-consuming and can be expensive, they provide a window into an environmental world that many kids have never experienced before.